As crazy as it seems, in Brazil, payment plans are accepted everywhere. You can literally buy gas , groceries, medicines or whatever on your credit card and they will split make those installments for you. Maybe this market exist outside of the US?
Well, any time you buy with a credit card, you’re effectively doing the same thing.
I remember when they were rolling out credit cards in the US as a common payment method (late 90s)[1], and so for the first time you could put your McDonald’s meal on a credit card, comedians were joking that it felt like you were saying you couldn’t afford it all at once.
Which is not too far off from the reaction here.
[1] and to clarify, yes credit cards were a thing long before that but they were mainly accepted at department stores and for big ticket purchases, not fast food.
The whole purchase amount plus interest is taken from the credit card limit and every month you are charged for those installments.
If you don't pay in full your statement, you pay regular Brazilian credit card interest rates (i.e. very high) on top of the BNPL interest rates.
Some stores that have high cash flow may opt to not explicitly charge interest, opting to discount the price if you pay in full or charging the same price no matter whether paying in full or in 12 installments.
It's important to note that the Brazilian BNPL scheme is enabled by the credit card acquirers, so there's a high degree of integration.
