And also Unifi lets you just buy stuff instead of "contact a sales rep". If I go to Netgear and filter primary port speed to 2.5g, which is hardly an enterprise spec, all 3 options are "contact a rep" which... no thanks. Who on earth wants to contact a sales rep for a 10 port 2.5gb switch?

There is now also TP-Link's Omada line at least which seems like the most comparable alternative.