"The group allegedly made more than $100 million in trades using unreleased earnings releases of companies such as Panera Bread Co., Boeing Co., Caterpillar Inc. and Oracle Corp., through retail brokerage accounts."
You, race does not matter, might care if your target audience is among the mentioned ones and in that case according to their numbers would have 20-25% of your audience you can't reach via or market online.
Or instead of thinking of them as potential audiences for whatever you are selling, you could care about them as people, and care because it is hard enough to lift yourself out of poverty, why make it even harder by living without the resources available online?
according to the article "break it down by race and class, and suddenly the numbers look very bleak"..
- 15% of US adults (~37m people) don't use the internet
= 20% of black Americans
= 25% of Americans who make less than $30,000 a year
= 25% of adults who live in rural areas
= 30% of Americans who've never finished high school
The article notes that older americans are among the fastest adopters today.
If you've looked at Facebook recently, you'd see why, its the best way to stay connected with extended family members and see pictures of grandchildren.
The internet is a tool that's the preferred method of communication among a growing number of people. Everyone who doesn't have access to it (by lack of technology, lack of education, etc) will slowly become more and more isolated from the rest of society as long as they can't access it. Even if someone chooses to never actually use the internet it is still important that they can if ever they change their mind.
Plus, a large number of old people say they don't need or want access because they don't know what they can use it for, or they're scared of looking stupid because they're not yet learned the technology required. That isn't the same as actually having no reason to use it. Most (like, 99.9999%) of people do have some reason to use it.
FTFA: And it's not merely a matter of waiting for old fuddy-duddies who don't "get it" to die off: As the data show, older people have been among the quickest to adopt the Internet among the disconnected population.
That is conflating adoption rate with the total active users. It's unsurprising that a demographic group that is late to adopt new technology would become the fastest growing one once growth everywhere else has stopped. That doesn't prove that the remaining holdouts aren't largely represented by older people who don't need to use the internet.
Just because someone decides not to learn the Internet doesn't mean that they're not learning a bunch of other things. Like reading printed books, magazines, being part of clubs, etc. It also doesn't mean that they don't have a need to connect with people. They probably do it over the telephone or in person (or even through handwritten letters).
The older generations went through many decades living without the internet. Do you really think that the internet is necessary (or even desirable) for them to live productive and happy lives?
> The older generations went through many decades living without the internet. Do you really think that the internet is necessary (or even desirable) for them to live productive and happy lives?
I think that access to the internet is human right.
"daily backups" should not be on the same storage (or one could argue location) as your hot storage which has your photography data. How much of active storage do you have and access on a constant basis?
I personally keep local storage in the TB range (think drobo.com and local disks on workstation) and offload everything else to multiple cloud providers with a backup tool I trust (which I test on a daily basis by restoring data from the backup set of individual machines - example laptop vs home machine). Backup data resists on a mixture of cloud backends ranging from SFTP, Amazon Glazier/S3 and Dropbox. If most of your 12TB+ is backup/cold storage, you should be able to offload it to providers like crashplan.com or amazon drive which offer 'unlimited storage' for a few dollars if you are looking for a low cost solution and are willing to wait a year for your backup to complete.
