You don't need AI to make these hoaxes, pranks have been around forever etc etc.... but as with alot of the areas AI touches, the problem isn't the tools or use of them exactly, it's the scale. In this case the low barrier to creating the fake media coupled with the pervasiveness of social media networks and their reach (also networks that aren't new), affording the rapid deployment and significant impact by bad actors.
The problem is the scale. The scale of impact is immense and we're not ready to handle it.
X hit with $140M EU fine for breaching content rules
https://news.ycombinator.com/item?id=46163721
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