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All I hear is "this car gets in accidents." Maybe not the message marketing wants to send... ;)


How do you hear that? It's basically a guarantee, and companies generally don't warrant against things they know will happen. The reason you get a 1 year warranty on things is because they are engineered to not break down within one year. After that, the incidence of failure goes up.

"We will pay for any accidents caused" means "this will not cause accidents". Because no company would do that unless they were sure it wasn't going to happen. Just like when Google gives $100,000 for bugs in Chrome. They wouldn't say that unless they were sure there were no or relatively few bugs.


Another interpretation of the Google bug bounty is that fixing bugs of a certain kind is actually worth $100,000 to them (but you're right that it would be hard to sustain if they expected to make thousands of payouts at that level).


It's already common for automobile manufacturers to explicitly market the collision safety features of their cars. Many car commercials have collision test footage.


This is a matter of some controversy. There's pressure to shift away from using it in gender-neutral contexts, but there's certainly no broad agreement.

If you want to play it safe, use "folks."


Folks is a classist, and refers to commoners, which might be considered offensive to those in the audience with aspirations, as well as to those in the audience in the upper class.

Note, that was slightly tongue in cheek, but this is apparently what we do with words today... find some way in which they could be considered offensive, and then immediately begin to take offense at them.

While I understand that there are indeed legitimate reasons to encourage people to choose their words thoughtfully, I can't help but wonder how terrible life will be when choosing to take offense at the innocuous becomes more prevalent than simply choosing not to take offense. The latter is, I believe, the more enlightened path.


Punching up vs. punching down.



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