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What this article totally misses is that this is Sony's flagship offering not for all professional photographers, but specifically for professional SPORTS photographers.

Sports photographers need super fast continuous shooting so you can get 20 shots of that epic catch in one shutter press and choose the best one. Likewise 1/32,000th of a sec shutter speed is twice as fast as most cameras' 1/8,000th of a sec fastest shutter speed, which helps to freeze quick motion.

The high number of AF points is a sports feature too - one area that mirrorless still significantly lags traditional DSLRs is that their AF systems are not as fast as the type used in DSLRs, which have dedicated AF sensors (mirrorless does AF off the imaging sensor), so a ton of AF points is one way mirrorless tries to narrow the AF gap.


> their AF systems are not as fast as the type used in DSLRs

Heh, my Canon 600D's autofocus is EXTREMELY slow D:


Yes, but 600D is not meant to be a sports camera :)


1/32,000th is 4x faster than 1/8,000th, no?


Might it also be useful for wildlife?


Yep, wildlife too. Sports and wildlife have been the weak points of Sony kits due to AF speed and lack of long native lenses (they announced 100-400mm lens today too).


I was immediately thinking of the hummingbird example and then looked up the stats and it has a wing beat 70 times per second; So this is more than fast enough as I would imagine are many other cheaper offerings for that refresh rate.


Great to see a hiring startup Lever lead by example and take the diversity of their own hiring so seriously. Love this candid format!


Chris from Realm here - we're definitely working toward 1.0 for React Native as well, but it won't be part of this release :).


What's meant by a reactive database vs a non-reactive one?


Hey, Yavor on the Realm team here. A reactive database allows you to structure your code so that you "react" to changes in your data layer - you don't have to re-run queries to get updates, because Realm updates all your data objects to point to the newest version of your data. Check out the sample code in your blog post: https://realm.io/news/introducing-realm-xamarin


I don't get it. The sample is re-running the Count() call. A reactive design would post an event.


The core of Realm tracks writes across different threads and processes and that's how we know to update the result objects without rebuilding the query or rebinding the model objects. There is a PR to actually expose this as a high-level notifications API and we'll roll it out in our next Realm Xamarin release: https://github.com/realm/realm-dotnet/pull/502/commits/f4169.... Using that it will be possible to implement INotifyCollectionChanged and IObservable directly on top of Realm.


Derp. your blog post should read the blog post.


Don't usually associate iOS with fragmentation, but makes sense when it comes to screen sizes I guess - esp w the iPad pro now


Fragmentation is also increased with apple's recent obsession with breaking iOS and/or changing how fundamental APIs work.


Are you sure thats recent? Its been like that ever since I started programming for the iOS platform (3 years ago) and before its something you would hear about pretty consistently with each major iOS update.


I feel like it got much worse when iOS 7 launched.


I personally don't equate fragmentation with different screen resolutions/sizes/aspect ratios. An eco system should have a large swathe of options. One size does not fit all in this case.

The fragmentation I feel in iOS comes from its tedious way to deal with the different screen types.


Also, where are they spending this much on marketing, they've got almost no marketing presence imo?


At least in NYC the ads are everywhere and have been for almost six months


I've seen several buses in San Francisco completely decked out in Jet purple.


They spend over $100k a month just on paid advertising.


Per the article, their advertising budget is $300 million for the first year, and they spent $25 million on marketing last month.


Arg paywall! Clicking through from this link goes under it to full story: http://www.techmeme.com/151104/p16#a151104p16


It's the WSJ. Paste URL into google. Click link. Presto!


this means you are allow Google to datamine every click

you should be running an add-on to scrape all tracking off Google


They would get so much pushback for artificially raising prices, with the increased demand they can claim innocence/market forces - this seems like the most logical explanation to me, also don't think they'd want to collude with a potential competitor for profit-sharing that seems a little conspiracy theorist...


Can you link to them? Would love to check them out


Worked fine for me on mobile (chrome on iOS)... What browser are you using?


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