Because the tool can generate output faster than human employees alone can (and they control the "legitimate" gate by which other people can use those characters in the tool).
The consequence being that for everyone complaining that AI is disrupting artists right now: these will, in hindsight, be the halcyon years. Even if we assume the copyright arguments hold water in court and AIs trained on other people's copyrighted material are ruled poison-fruit machines, the end result isn't the end of synthesizing-AIs... It's synthesizing-AIs only being owned by people with a big enough data portfolio to train them. Techno-anarchy replaced with techno-corporatocracy, and the smaller-volume artists still lose on being unable to out-produce their competition in an art market.
Andy Warhol disagreed. But in general: it's not a bulk or commodity business like, say, toilet paper, but an artist that creates five thousand works a year can definitely out-sell an artist that creates five.
To the extent that art intersects capitalism, that matters (even if the second artist is charging thousands per work; when your price is too high, people can't buy, so the artist charging dozens or hundreds per work but making 5,000 a year can sell to all the people who can't afford five-works-a-year).
Not a shareholder, but on first try, it won't do it because it recognizes Iger's name. And clearly the deal is fresh because it balked at Mickey Mouse too. But it has no trouble with just, "mouse": https://sora.chatgpt.com/p/s_693ae0d25bbc819188f6758fce3f90c...
I'm not a shareholder but buying equity in OpenAI seems to be a much better deal (for Disney) than making OpenAI just pay royalties, no? Seems like everyone wins, unless you think OpenAI will never amount to anything and it's all a bubble.
If you destroy your brand value in the process? This is an entertainment company... The entire value of this company is the characters and the right to make new stories with them.
Does anyone envision a scenario where OpenAI or Anthropic (or google) disappears?
I can understand the investment bubble in new infra. But even that, I’m not so sure. Right now, demand is so far outstripping supply, which is why we’re having so many conversations about energy or chips.
But yes that’s the bubble people keep talking about.
If they're that unsafe... why use them? It's insane to me that we are all just packaging up these token generators and selling them as highly advanced products when they are demonstrably not suited to the tasks. Tech has entered it's quackery phase.
If chainsaws, plasma cutters, industrial lathes, hydraulic presses, angle grinders, acetylene torches, high-voltage switchgear, forklifts, tower cranes, liquid nitrogen dewars, industrial centrifuges, laser cutting systems, pneumatic nail guns, wood chippers, arc furnaces, motorcycles, wall outlets, natural gas stoves, pressure cookers, ladders, automobiles, table saws, propane tanks, swimming pools, garbage disposals, mandoline slicers, deep fryers, space heaters, extension cords, bleach/cleaning chemicals, prescription medications, kitchen knives, power drills, roof access, bathtubs, staircases, bicycles, and trampolines are that unsafe… why use them?
If all those things suddenly appeared for the first time on a Tuesday afternoon, like to many people how LLMs did, then there will be a lot of missing fingers before we figure out what kind of protections we need in place. Don’t get me wrong, the industry is overhyping it to the masses and using the wrong words while doing so, like calling an arc welder “warmth at the push of a button”, but it’s still useful for the right situation and with the right protective gear.
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