Yes, I am the author, thanks! If you have any public site please let me know.
What I mean is that there has been a larger (apparent) impact directly from my project(s) than from the fact that they are in my resume ( https://francisco.io/resume )
Yes, basically each asset (we're trying to say 'Copybar element') is one editable chunk. It could be one paragraph or picture, or it could be all custom HTML.
Also, something interesting: you can use the same element across many different pages. It will repeat the same content, but still count as only 1 element.
Not sure why someone with a similar repo, high quality with lots of stars, would not include it in their resume.