tsurprise.com offers tea subscription on highly competitive market. Primary focus on content to rank, then lead generation with bloggers for PR and coverage. Bootstrapped and profitable in 4 months.
It seems to be closely emulating Candy Japan. The fake NSA quote made me laugh. The unprofessional air to it seems genuine. Whatever, I subscribed. Hoping for some Dickmann's...
Which makes me wonder how much benefit there could be in targeting non-English speakers. I suppose once customers sign on, it will be a while before you have to communicate with them again.