I don't know about that. Headphones is headphones, or at least headphones was headphones. Then Beats "brandified" them, made them cool (cooler), make them shiny.
Some speculate that Apple bought Beats precisely their accessorizationability factor (yeah, yeah, it's early, I'm grasping for neologisms to summarize the concept). Basically, Beats figured out how to cost-effectively profitably mass produce many variations on a common product to increase cool factor and consumer choice.
Given ambient noise, compressed audio, and always-imperfect listening conditions, sound quality is definitely not the first thing most consumers look for (notice I didn't write listen for) in a set of headphones.
(I have decent reference headphones for the house, but elsewhere it just doesn't matter.)
Kudos to them for pointing that out, but brickbats to them for such a lousy web site. What is it that turns some web designers into such pretentious twits?
Meanwhile, I'll stick with my DT770 Pros. As unfashionable as they may be, sound trumps fashion (which can also be said for any headphones from Grado).
It looks as though there are a lot links pointing to the homepage from blogrolls which might be causing problems too - especially as he admitted he was selling links from his sidebar?