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One of the better explanations of the Google approach I've read. Google aims to shape the market to their benefit, to create new markets. They think not so much in terms of products as how those products will affect the existing structures.


I might be wrong, but it seems to me that Google just want that more people will use internet, and for longer time. That way, their ads will gain more exposure.


Yes. I would say you are wrong. Creating a phone just so people will use the internet + for a longer amount of time seems ridiculous to me. The entire point of the article was saying that Google is trying to make money by creating new opportunities for innovation by forcing standards to be higher. That does not equal "just want that more people will use internet, and for longer time."

For one- I would like to see you connect buying radio stations to using the internet `for longer time.` And for two- I would be shocked if Google's only business model was "Create things which will force people to look at more of our ads".

On a similar side-note. Youtube has very little advertisement- especially compared to sites like Megavideo and Hulu (kinda not related). So advertisement must not be the number one priority always. (Advertisement on youtube is a recent addition too if I am correct.)


FYI -

> And for two- I would be shocked if Google's only business model was "Create things which will force people to look at more of our ads"

is not an argument.


Google is essentially forcing Survival Of The Fittest without having to spend energy to fight themselves, or in geek history terms, Google is forcing Microsoft on Apple.


Yes! Forced accelerated evolution. Good way to think of it.




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