>Why is it that when MS makes a "new" product and category, you put it in quotations, yet when Apple does it, you don't?
Because one dominates and defines the market, as can be seen by any before and after, and the other is just putting out some products few people care about.
Your approach to these companies is hypocritical at best.
At least MS is trying to invent a new category these days.
>>> had huge market share out of the gate
That's just wrong.