I think you need to be more explicit in step 2. It's obvious that Apple will be making a mobile advertising play, and it may well resemble what you describe, but the idea that that they would ban every other ad network is a stretch.
That they "love to control everything" is not convincing. It seems to me that they are usually motivated by an unwillingness to depend on third-parties for things central to their business, not that they intend to actively disrupt anybody else's business just for the sake of control. What beef does Apple have with Fusion Ads or The Deck, and application developers that currently use them?
In truth, I'm not even convinced that they intend to open up that ad network for third-party developers, and not simply use it for themselves. Consider U.S. patent application #20090265214:
Among other disclosures, an operating system presents one or more advertisements to a user and disables one or more functions while the advertisement is being presented. At the end of the advertisement, the operating system again enables the function(s). The advertisement can be visual or audible. The presentation of the advertisement(s) can be made as part of an approach where the user obtains a good or service, such as the operating system, for free or at reduced cost.
Ordinarily I'd dismiss this as merely speculative and not likely to see the light of day, but this lists Steve Jobs listed among the inventors.
That they "love to control everything" is not convincing. It seems to me that they are usually motivated by an unwillingness to depend on third-parties for things central to their business, not that they intend to actively disrupt anybody else's business just for the sake of control. What beef does Apple have with Fusion Ads or The Deck, and application developers that currently use them?
In truth, I'm not even convinced that they intend to open up that ad network for third-party developers, and not simply use it for themselves. Consider U.S. patent application #20090265214:
Among other disclosures, an operating system presents one or more advertisements to a user and disables one or more functions while the advertisement is being presented. At the end of the advertisement, the operating system again enables the function(s). The advertisement can be visual or audible. The presentation of the advertisement(s) can be made as part of an approach where the user obtains a good or service, such as the operating system, for free or at reduced cost.
Ordinarily I'd dismiss this as merely speculative and not likely to see the light of day, but this lists Steve Jobs listed among the inventors.