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I'm not a big fan of creating that many products since it seems like you're forcing yourself into a churn-and-burn corner (and you'll probably be building systemic weaknesses into your model, like being one Googlewhack or AppStore reordering away from penury). However, the core insight about creation being one more process that can be scaled is potentially pretty big.

You can even use it in the service of the one big lovingly-handedcrafted adequately-supported non-sucking product that you're supposedly not capable of building/marketing/etc. For example, everybody and their dog has done "photo sharing website", and if you're coming to the Internet today with photo sharing site #85421 you're probably not going to get too far. However, you could probably do fairly well with the same tech and a focus on wedding photographers. (I happen to know that pond is well-fished, too, just an example.) And you could roll out new facets of your marketing/product creation strategy to target each niche you can identify, big and small.

For example: I very much doubt that I could make a software product about a subject as niche as owls of Asia while still adequately devoting time and resources to supporting/maintaining/improving it, but I'm pretty sure with an established product adding a bit about owls of Asia to the marketing mix is pretty much just a bolt-on-and-go sort of maneuver. (You might ask "Now is there anyone in the world who will actually pay money to do something associated with the owls of Asia?!" I have evidence in the affirmative.)

Edit to add: It seems Max and I independently chose owl-related niches as our practical examples, since he posted before me and I didn't see it. What are the odds, right?



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