I remember Noah Everett talked about transitioning from AdSense to other options in his Mixergy interview. This from the transcript:
"Andrew: When did you have that big leap, from making just a few hundred or a few thousand dollars to actually making substantial money? Was there a month that you actually took that big leap?
Interviewee: Yeah, so when we moved away from Google AdSense to other ad partners, because I just stuck the AdSense code on there just to be generating something. I really didn't know anything about ads, or CPM or CTR, or whatever. I generally knew what it was, but when we started getting into higher quality advertisers, that's when the saw the revenue it creates." [1]
I don't know anything about monetizing by ads but I took this to mean that there are other, more profitable places to sell ads than AdSense, presumably based on some volume of clearly targeted, well characterized traffic.
So Jaques, if you have millions of pageviews per month, could you transition from AdSense to whatever it is Noah Everett is referring to? If not, why not?
I'll give it a shot, and I'll report on what that did.
The thing that has held me back to date is the number of ad networks that are used to serve up malware, or that redirect the traffic or serve unauthorized pop-ups that's something that I'm fairly sure would never happen with google.
edit: Ok, I'm going to do this a bit more structurally, if you have an advertising network you want benchmarked please add it to this thread:
If you've got a million views a month page for a keywordyou should be able to sell an indvidual ad for big money.
I run maintain a blog for a friend for whom one page ranks highly for a particular keyword gaining her about 100 thousand pv's a month. We sold an ad on that page for about £150 a month. Yes they over pay. But with a million page views you could easily make more.
They're not for any individual keyword, they're for an enormous range.
For one single keyword it would be worth selling ads direct, selling inventory for a large range of keywords direct is a major headache. That sounds like real work ;)
"Andrew: When did you have that big leap, from making just a few hundred or a few thousand dollars to actually making substantial money? Was there a month that you actually took that big leap?
Interviewee: Yeah, so when we moved away from Google AdSense to other ad partners, because I just stuck the AdSense code on there just to be generating something. I really didn't know anything about ads, or CPM or CTR, or whatever. I generally knew what it was, but when we started getting into higher quality advertisers, that's when the saw the revenue it creates." [1]
I don't know anything about monetizing by ads but I took this to mean that there are other, more profitable places to sell ads than AdSense, presumably based on some volume of clearly targeted, well characterized traffic.
So Jaques, if you have millions of pageviews per month, could you transition from AdSense to whatever it is Noah Everett is referring to? If not, why not?
[1] http://mixergy.com/twitpic-noah-everett/