1. Find a group of animals (preferably humans, but dogs, rats, pigeons, etc. should also work just fine).

2. Target a specific unnecessary behavior pattern (hobby) that all individual engage in.

3. Measure the baseline rate of that activity.

4. Introduce a reward:

4a. For a randomly selected subset the reward follows imminently the targeted behavior.

4b. For the rest they'll receive the "reward" equally often but at a time independent of the targeted behavior.

5. Drop the reward.

6. Let some time pass.

7. Measure the drop/increase in the behavior from the baseline measure.

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