The article mentions "merchant" over and over again and never "restaurant". Does this mean Postmates has shifted its focus away from restaurants?
Edit: thanks for the replies below. Restaurants are the vendors where I most often find myself wanting something very specific delivered in a timely manner and been willing to pay a small premium - Postmates serves this use case better than any other service - glad to hear you will continue to support it even as you invest in other markets as well!
Disclosure: I am on the B.D & partnerships team on Postmates.
We haven't shifted focus away from restaurants. We have about 3000 Plus partners today of which a majority are restaurants. We've always done more than restaurants. Food is most of what we do but there are also grocery, apparel, electronics, essentials retailers on Postmates.
No shift in focus, we have always supported more than restaurants. Our goal is to make everything in your city available on-demand. You are correct though, food has been a huge catalyst for our early growth.
Edit: thanks for the replies below. Restaurants are the vendors where I most often find myself wanting something very specific delivered in a timely manner and been willing to pay a small premium - Postmates serves this use case better than any other service - glad to hear you will continue to support it even as you invest in other markets as well!