I love the WedWell concept - saying I've been a bridesmaid in five weddings and a guest at countless others, I saw firsthand the laborious process that close friends go through when planning their wedding. So many details, so many vendors to choose from. I like how this process helps to streamline the overwhelming and time consuming process of planning a wedding from the very beginning. There's also great incentive for vendors to come on board and deliver good service through the ratings system. I also appreciate that the bidding/contest is only one week long, allowing busy professionals to continue on with their lives and not spend every waking moment planning their wedding.
Thanks for the comment. We really do think its less about finding the cheapest vendor and helping streamline the process. Elsewhere here it was coined as "vendor dating", which is something I really like. On top of the fact that vendors can start to see what other vendors are doing, allow for collaboration earlier in the process.
We started with the week long bidding contest, but for now are keeping it open to allow as many vendors in as possible. That may change over time.
