I've never understood this complaint.

Why would a writer NOT create a clickbaity title?

Every writer wants his work to be read. Would you rather have the writer create a dull title that you don't click on at all?

That robs the writer off pageviews, you of valuable information, and the site of revenue. No one benefits.

I think the complaint is for cases when there is no valuable information behind clickbaity title - then writer gets pageviews, site gets revenue, but the user only wastes his time, getting no valuable information.

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MIT's press office is master of the clickbait-overhype one-two punch, but in this case "MIT Scientists" is a justified because this is a release from the MIT press office. It's standard form for institutions, local news, etc.

... it's MIT's news department.