It is absurdly common. People have a big idea, and then set out to build the idea. They make two errors: products are not businesses, and the product you to make is often not the product people need.
This is part of why the Lean Startup approach caused so much of an uproar. It has a lot of clear techniques for learning what actual customers want, and insists that people establish fast feedback loops with the real world.
That's especially important in hype-ish areas where people pursue investment. People often sell the idea. That isn't always bad, but it's easy to focus on the idea alone.
This is part of why the Lean Startup approach caused so much of an uproar. It has a lot of clear techniques for learning what actual customers want, and insists that people establish fast feedback loops with the real world.
That's especially important in hype-ish areas where people pursue investment. People often sell the idea. That isn't always bad, but it's easy to focus on the idea alone.