After the big Viners left for Instagram and YouTube, many viewers left with them. There were some holdouts, but instead of garnering 8 million views (what they achieved consistently before) they were lucky if they got 3 to 4 million views. It really felt like the community was dying.
Much of it has to do with monetization for content creators. They went where the money is. If the big content creators leave, what else is there for most viewers? The shrinking community also meant no one new trying to become famous would touch Vine and produce content for it.
