> You'd think Apple would want to invent the next cool kids bandwagon
They don't care. Objective #1 is selling more iDevices. Objective #2 is selling more iDevices. Objective #3 is selling more iDevices. Everything else is a mean to that end. Take Swift: it only exists to make it easier to build iOS apps, so that they can sell more iDevices. APFS is being introduced so that flash-based systems can work better, so that they can sell more iDevices. And so on and so forth.
That's an admirable level of focus, mind; just don't expect they do anything because it sounds cool to geeks - Apple just doesn't work like that.
They don't care. Objective #1 is selling more iDevices. Objective #2 is selling more iDevices. Objective #3 is selling more iDevices. Everything else is a mean to that end. Take Swift: it only exists to make it easier to build iOS apps, so that they can sell more iDevices. APFS is being introduced so that flash-based systems can work better, so that they can sell more iDevices. And so on and so forth.
That's an admirable level of focus, mind; just don't expect they do anything because it sounds cool to geeks - Apple just doesn't work like that.