This kind of thing happens in Advertising all the time. Agencies will get that ">50% of the business" account that they are utterly dependent on. LOTS of layoffs if they lose the business.
Wise agencies try to diversify - but any new business brought in will have to deal with The Big Client being the squeakiest of wheels (... that get the grease).
I can't say I've see an agency that has made the "grow other business" transition successfully.
Wise agencies try to diversify - but any new business brought in will have to deal with The Big Client being the squeakiest of wheels (... that get the grease).
I can't say I've see an agency that has made the "grow other business" transition successfully.