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This article covers the topic much better:

https://luminous-landscape.com/hasselblad-acquired-dji/ __

Hasselblad has been in financial trouble since the late 90s and it has been sold a number of times; see this press release for info:

http://photorumors.com/2011/06/30/hasselblad-set-for-growth-...

And recent cameras[1] have been a joke ("Sonyblads") to some:

http://photorumors.com/2012/09/19/hasselblad-goes-into-damag...



The cameras used on the Apollo 11 mission were Hasselblads, model 500EL [0]. There were three of them, and they generated pretty impressive photos.

[0] https://www.hq.nasa.gov/alsj/a11/a11-hass.html




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