They were, but it's interesting how much shit Hassleblad get compared to, say, Leica: the Leica D-Lux cameras, for example, are much the same thing; a Panasonic compact camera, stick the red dot on the front, charge three times as much. Leica someohow manage to have navigated that kind of thing with much less opprobrium (along with the S-series bein broken-as-shipped and so on).