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Because it wasn't the expected outcome. Or, at least, there was a chance that things could be saved. The high risk is even more reason to offer huge compensation.

We can only see in retrospect that it was doomed to failure.



What risk? Yahoo failed, but Marissa Mayer made out with millions of dollars. Seems like a no-risk endeavor to me.


The risk of her future income being depressed. The risk her compensation package mitigated by paying her millions even in the face of a perceived failure.




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