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Per the sibling comment, your experience is not upheld by the data. But that does not mean you're making an invalid observation, just that you have to be careful with your conclusions.

There has always been a privacy sensitive cohort in the population, and they have been moving off Facebook, however I can tell you from marketing to them that they are a small fraction of the bulk of the world :-(.

As Facebooks user population has doubled the 'kind' of place changes, and that causes people who were there to sometimes become disillusioned while the 'new' people love it. I got to watch this experience first hand in the changing population of Sunnyvale. New apartment buildings (vociferously opposed by long time residents in less dense housing) have attracted new people to Sunnyvale who really like the experience and the vibrancy of a denser down town. Some older folks move out, and then new people move in, and for them, Sunnyvale has "always been like this". No doubt in 20 years they will be griping about something as well. The point is that communities are a function of who is there and who isn't. And as people arrive and people leave the community changes but the overall vibrancy of the community isn't dictated by what people who used to live here think about it. Remember the Yogi Barra quote "Nobody goes there any more, it's too crowded."

The bottom line is that everyone in your city can leave Facebook and its a drop in the bucket with respect to the population that are there. It is only when you have year over year declines can you really say that Facebook is 'dying.'



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