IF (big if) Facebook's profitability is only illusionary[1], then Facebook could die in an instant. If Facebook's profits only come through churning advertisers, FB could die if the growth that pulled in those advertisers stopped.
It costs real money to keep Facebook's servers running and Facebook's employees working. If a market shift revealed Facebook as a money-sink "as far as the eye can see", then the folks other than Zuckerberg who control that money will want to use it for something else.
One might ask what magic does FB really have for profitability that Myspace didn't have? I'd like to hear how this magic will come from more users in and of itself.
It costs real money to keep Facebook's servers running and Facebook's employees working. If a market shift revealed Facebook as a money-sink "as far as the eye can see", then the folks other than Zuckerberg who control that money will want to use it for something else.
One might ask what magic does FB really have for profitability that Myspace didn't have? I'd like to hear how this magic will come from more users in and of itself.
[1] http://blog.jperla.com/facebook-is-a-ponzi-scheme-0