It is a great example of logo design though. Another one I love is the Amazon logo, the arrow under the name both forms a cheeky smile and if pointing from a to z indicating that they sell everything from a-z.
"Early on, before the brand rollout in mid-1994, FedEx's public relations agency was preparing to emphasize the arrow as a secondary graphic to underscore the "speed/precision" positioning. They proposed to leverage this in their FedEx communications. Landor put its foot down and said, "No way."
That's why firms like Landor are worth the money. Telling a client "no" is hard, but that's what they're paying for.
And yet, even though I spend more time than I should on the internets, I'd never heard about it. Also, some of the people on this site would have only been 12 or 13 (or younger!) in 2004 so might not have been that likely to have heard, or at least paid attention to, an article like this at the time.
My point is that just because something is 'old' or 'common knowledge' doesn't necessarily mean that it is actually widely known by people. Probably better to move on and look at something else than waste your energy pointing out that something is 'old'.
It is a great example of logo design though. Another one I love is the Amazon logo, the arrow under the name both forms a cheeky smile and if pointing from a to z indicating that they sell everything from a-z.
This blog post has some others that are quote good as well: http://www.graphicdesignblog.org/hidden-logos-in-graphic-des...