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Ethical considerations aside, this seems like a solid management strategy to me. They have the brand to push through large mass of users , who are not so much into gaming as they are into socializing. If I were an investor in Zynga, I would be very happy , although I would probably use a part of the 10x ROI to buy a sweet gaming rig and play real games.


I don't know anything about this, so I'm just speculating:

Are they into socializing? Or are they just into a pleasant distraction that fires off addicting dopamine patterns that they can also share with their peers?


Those don't have to be mutually exclusive




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