Yes, because they will learn from the failures of the first, and make the second better. Then learn from the failures of the second-system-syndrome and make the third genuinely better.
Which is more likely to succeed, 1 attempt or 3 attempts?
We're talking about a small company here. Sometimes small companies don't have the resources to move forward with a 2nd product if the first one didn't pay off.
Which is more likely to succeed, 1 attempt or 3 attempts?