I, and many others, get measurably better click through and conversion rates from Facebook because I can target people who are interested in certain topics and likely to buy. A person's search term is not the whole story.
Do you really think marketers want to blow all their money without returns? Why do you think Google Adwords is so popular in the first place?
And a final note, from someone who worked at a large agency that focused on media buying: display ads often reinforce a keyword/CPM/CPC campaign and lead to better overall results, despite how ridiculous that sounds.
Do you really think marketers want to blow all their money without returns? Why do you think Google Adwords is so popular in the first place?
And a final note, from someone who worked at a large agency that focused on media buying: display ads often reinforce a keyword/CPM/CPC campaign and lead to better overall results, despite how ridiculous that sounds.