I'm referring to the kind of vilification that would cause brand damage for Tesla, so consumer-facing vilification.
Consumer-facing vilification in US media isn't really about what the person has done or what kind of person they are, it's more about what form of caricature can be depicted of them based on racial, gendered, and political stereotypes.
Denholm doesn't fit into a category of race, gender, and political affiliation that easily lends itself to a villainous caricature, and to the contrary does fit into such a category that would make it broadly unacceptable to consumers for a media company to create a villainous caricature of her. In other words, if a media company attempted to do so, it would damage the media company's consumer brand instead of Tesla's. This creates a disincentive protecting Tesla from attacks from media companies (all of which have a great financial interest in oil and legacy automakers, and very little financial interest in Tesla).
This is an increasingly common consideration for organizations responding to or seeking to preempt PR issues, especially for publicly traded companies with consumer brands, and other frequent targets of the media companies (such as police departments, private health insurance companies, and educational institutions).
Consumer-facing vilification in US media isn't really about what the person has done or what kind of person they are, it's more about what form of caricature can be depicted of them based on racial, gendered, and political stereotypes.
Denholm doesn't fit into a category of race, gender, and political affiliation that easily lends itself to a villainous caricature, and to the contrary does fit into such a category that would make it broadly unacceptable to consumers for a media company to create a villainous caricature of her. In other words, if a media company attempted to do so, it would damage the media company's consumer brand instead of Tesla's. This creates a disincentive protecting Tesla from attacks from media companies (all of which have a great financial interest in oil and legacy automakers, and very little financial interest in Tesla).
This is an increasingly common consideration for organizations responding to or seeking to preempt PR issues, especially for publicly traded companies with consumer brands, and other frequent targets of the media companies (such as police departments, private health insurance companies, and educational institutions).