But who wants to meet a future spouse on a dating site for ugly people? Rather, an ugly person would prefer a dating site for smart people or mac enthusiasts or music enthusiasts, etc.
There's still an element of stigma around online dating. When you combine that with the fact that nobody wants to admit to others and especially to themselves that they settled, this site is a trainwreck in the making... assuming it isn't some sort of a prank or something. Nobody intentionally goes out looking for ugly people to date.