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> Google in general doesn't like anything that intersperses an additional page between the searcher and their destination.

Unless it's an AMP page of course!



IIUC the intent behind AMP is that the AMP page is the destination.


Except when it doesn't work.


I mean, I dislike broken AMP pages as much as any other user. But from the perspective of Google management, a broken AMP page is a bug report that you file with the relevant engineering team. An interstitial or aggregation page that some third-party puts up is outside of your control, and so you disincentivize it with product incentives.




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