"The first phase of the domination of the economy over social life brought into the definition of all human realization the obvious degradation of being into having. The present phase of total occupation of social life by the accumulated results of the economy leads to a generalized sliding of having into appearing, from which all actual “having” must draw its immediate prestige and its ultimate function."
I love Debord and it's a really neat quote to relate to the article, but do you think this holds up to the cold light of evolutionary biology? Ie, hasn't 'appearing' long been an intrinsic part of sexual selection and raising status across multiple species?
The question of how any biological impulse operates within the economy Debord describes is an obscure and not a straightforward one. I'd say our human (i.e paychological) impulses come to the front. That is to say, the mind as developed in modern capitalist society obscures the biological link if any to signalling attractiveness.
Maybe better to read “appearing” as “appearing to have”. Even if you limit yourself to talking about sexual selection, the argument is that modern industrial capitalism has brought about a sea change in how that functions.
Whether you stick with evolutionary biology and say that regardless the end goal is to get laid is irrelevant; he argues the mechanism has changed in important ways.
Guy Debord Thesis 17, Society Of The Spectacle
[1] https://www.marxists.org/reference/archive/debord/society.ht...