> Spanx took off when Oprah Winfrey chose it as one of her favorite things of the year — but not because she was stalked by the company’s founder, Sara Blakely. For two and a half years, Ms. Blakely sold fax machines by day so that she could build her prototype of footless pantyhose by night. She sent one from the first batch to Ms. Winfrey.

So the take-home message is don't network, just physically spam celebrities with your product. Got it.