> Size of company — does it matter if the company engaging with a random tweet is big or small?
I think it can go both ways - if it's a small company, I'm left wondering why are they spending (presumably) meagre resources watching Twitter so closely, but a large company clearly has money to spend (obviously this is a massive generalisation). But on the other hand, outreach from a small company feels more genuine, whereas from a larger company it just feels like they had a marketing team/money to throw at it.
> Is it OK for a company’s twitter account to “like”...
No - it's the same as negative ads-it leaves a poor taste in my mouth.
I think it can go both ways - if it's a small company, I'm left wondering why are they spending (presumably) meagre resources watching Twitter so closely, but a large company clearly has money to spend (obviously this is a massive generalisation). But on the other hand, outreach from a small company feels more genuine, whereas from a larger company it just feels like they had a marketing team/money to throw at it.
> Is it OK for a company’s twitter account to “like”...
No - it's the same as negative ads-it leaves a poor taste in my mouth.