Right. Like I said, it's a totally reasonable reaction. I really enjoyed the interview and talking to the other companies while we waited.

If I was them, I probably would've made the same decision. But we're still kicking ass :-)

Out of curiosity, are you going to apply to TechStars ?

Didn't plan on it.

EDIT: to clarify, YC was never about the money for us.

Was it specifically the Heroku-connection that made YC attractive to you (i.e. their expertise in this marketplace) ?

No way. It actually had very little to do with Heroku. We wanted to be involved in the network (I already know several folks from recent YC batches), to contribute, to tap the collective wisdom of the YC alumni, and the connections to publicity outlets.

Like I said, it had very little to do with Heroku and the money. We have a product with users and we wanted some help and to contribute.