Personally, one of the reasons I have a little more hope for Google is the ownership structure. Larry and Sergei made some very controversial decisions when they went public with Google, in spite of severe pushback from investors, which tallies with my impression (right or wrong), that they are not only pretty reasaonable guys but also able to resist outside pressure, even to their own financial detriment.
An example is the Dutch auction IPO, which democratized the offering and in turn put them on the shitlist with the financial industry at the time. The share structure guarantees that Larry and Sergei remain in 100% control of the company and can pretty much do whatever they like. They made that clear in the prospectus, as well as the fact that they had no plan to ever pay dividends, and in turn (paraphrased) see no reason for anybody to buy shares.
I will grant that in recent years I do not see a strong involvement from Larry and Sergei, in the spirit that I expect from them, and Google has been acting mostly like you would expect from any other corporation. And I definitely do not extend my goodwill to Eric Schmidt. But still, Google has vestiges of the srappy startup, moreso than any of the comparable tech behemoths, in my mind.
I will grant that in recent years I do not see a strong involvement from Larry and Sergei, in the spirit that I expect from them, and Google has been acting mostly like you would expect from any other corporation. And I definitely do not extend my goodwill to Eric Schmidt. But still, Google has vestiges of the srappy startup, moreso than any of the comparable tech behemoths, in my mind.