The same can be said with automobiles - customers don't care what is under the bonnet. Except that this is not true, customers do care even if it is just a plastic engine cover that they see.
So the challenge is to market one's CSS as a quality product rather than the naive CSS that most websites use. So it is a 'Mercedes' rather than 'GM' product, a Swiss watch rather than a badge engineered generic Chinese watch, a fine meal rather than a bag of fast food.
The reality of most websites is that they are throwaway, within a couple of years it will look tired. If this premium website product can last longer without having a refurbishment then that can make a difference to a business that cares about more than the next quarter.
So the challenge is to market one's CSS as a quality product rather than the naive CSS that most websites use. So it is a 'Mercedes' rather than 'GM' product, a Swiss watch rather than a badge engineered generic Chinese watch, a fine meal rather than a bag of fast food.
The reality of most websites is that they are throwaway, within a couple of years it will look tired. If this premium website product can last longer without having a refurbishment then that can make a difference to a business that cares about more than the next quarter.