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I think that's probably the deal with a lot of 24-hour businesses. Letting it be known that you're always open may make sense even if the overnight hours aren't always profitable.

I suspect it's true for diners, for instance, and New York bodegas. Insomniacs drinking coffee aren't paying the bills, but they'll come back for lunch or breakfast.

Bars also often seem to stay open as late as they legally can, even if it's just the bartender and the town drunk on a typical night.



> Letting it be known that you're always open may make sense even if the overnight hours aren't always profitable

Pharmacies too. People are more likely to fill their prescriptions at a place that never closes.

Even if it’s not profitable to be open, there’s always some work that can be assigned to take load off the day shift.

And if shelves are stocked overnight or deliveries are received at night, there were some people there anyway already.




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