I think what grandparent meant was the "markup" (wrong word) between different products: random knife vs herder. Manufactum does not have an insane markup on the identical product, they just exclusively stock high(er)-end products.
Hilariously, the catalogue is a problem even within Amazon. Moving from Austria to the UK, I noticed that amazon.co.uk isn't showing me the same products as amazon.de. Looking for vacuums the latter (in the top 10) shows me Miele, Siemens and Philips (all over EUR 100). amazon.co.uk shows me random brands I have never heard of for < 50 quid, despite me never having bought that type of product (within a category).
Hilariously, the catalogue is a problem even within Amazon. Moving from Austria to the UK, I noticed that amazon.co.uk isn't showing me the same products as amazon.de. Looking for vacuums the latter (in the top 10) shows me Miele, Siemens and Philips (all over EUR 100). amazon.co.uk shows me random brands I have never heard of for < 50 quid, despite me never having bought that type of product (within a category).