I think its gotten to the point where power users go around to all their non-power-user friends and install ad blockers for them, at least I do in our office. The reason this is so successful is because it takes 5 seconds to go the the chrome store and add ublock origin. Convincing my non-power-user friends to move to firefox would be significantly harder. Google's goal is to remove the severity (and effectively the ease) of ad blocking for non-power-users.
This had been happening for a decade or more based on anecdotal evidence - so much so that I had to double-check then change my intranet app at a previous smaller company (2008).
The new thing is Google valuing their profits over the wishes of a large population of their users.
This is how big companies lose their way and get eaten by smaller companies. We all think Google is invincible because of their technological monopoly, but the problem of having to grow forever due to the way public markets work necessitates product evolution or squeezing blood from the stone. The real monopoly is philosophy, not technology, and it's so, so, so easy to lose the logos/pathos/eros high ground (and thus the philosophical war).
In Google's case, their innovation has never been able to eclipse their original sin: advertising. As long as your god is ads, you will make compromised product decisions that are not in alignment with your users. This is part of why I actually hope FB's currency takes off because maybe they can stop worshipping at the altar of click revenue.
Who am I kidding, it's just another revenue line-item on the 10K.
I tend to think of ethics as a subset of logic with a side of pathology, whereas love (eros) is a singular category.
I guess if I had to really sort it, I would only talk about love and power, in that order, but I think it's more addressable to speak in language people already kinda get.
GP wasn't saying Firefox is difficult. GP gave a specific example of how it's easy to install an ad blocker on a system that's already running Chrome for someone else; no need to convince them to change browser, no need to tell them to double-click a different icon.
