The main use-case is to ease people into regular exercise, but even though I'm a fairly serious gym-goer myself I find that doing a few reps here and there throughout the day is really helpful to keep my mind refreshed.

What happens in practice (if the testers are anything to go by) is that they start pushing themselves further and further so actually this break time kinda becomes productive in its own right.

Something like that!

Hopefully we'll get better with the marketing with time as we receive feedback from a wider audience