The article doesn’t lack in sensationalism, and very much inline with the recent Internet scare stories running in major publications, one could argue about the motives of these newspapers in trying to demonize online advertising as it’s arguably hurting their bottom line.
Privacy is important but we need to keep things in prospective, ads are propelling a huge wave of innovation and a huge industry. The reasonable way to preserve the rights of users is to grand them control over their data, and not just demonize ads altogether.
I personally prefer relevant (targeted) ads. Online ads are also measurable and such are fairer to the advertiser than a hail-merry print ad.
This aversion towards smart ads seems a bit anti-progressive, it's obvious that personalization in devices, media and of course the advertising to monetize the ecosystem is the logical evolution of consumer technology.
And It’s not just a case of paying with ‘privacy’ instead of money, many of the webservices available today won’t exist unless they are free, and are used by many people which their usage patterns are collected as feedback.
Privacy is important but we need to keep things in prospective, ads are propelling a huge wave of innovation and a huge industry. The reasonable way to preserve the rights of users is to grand them control over their data, and not just demonize ads altogether.
I personally prefer relevant (targeted) ads. Online ads are also measurable and such are fairer to the advertiser than a hail-merry print ad.
This aversion towards smart ads seems a bit anti-progressive, it's obvious that personalization in devices, media and of course the advertising to monetize the ecosystem is the logical evolution of consumer technology.
And It’s not just a case of paying with ‘privacy’ instead of money, many of the webservices available today won’t exist unless they are free, and are used by many people which their usage patterns are collected as feedback.