This makes a ton of sense of for Netlify, and I hope they keep improving on it. If this existed 5 months ago I might not have rolled my own analytics using Netlify functions and Google Spreadsheets^. As it is, $9 per site, and an inability to log client-side routing make it not worth switching from my own, super customizable event-based solution (would have to come up with a new API schema for calling URLs to log specific events / goals).

^I wrote about it here: https://www.pcmaffey.com/roll-your-own-analytics