This reminds me of Shuetsutai, a Japanese font that originated from ad-hoc duct tape guidance signs created to guide visitors of Shinjuku station, which is constantly under construction. The signs were made by a security company personnel who was assigned to the area, who got creative with tape and utility knives to improvise these distinctive letter shapes. He eventually got discovered by the graphic design community and ended up doing logos for films, album covers, etc.
https://duckduckgo.com/?q=%E4%BF%AE%E6%82%A6%E4%BD%93&t=ffab...
I guess Medium has finally started requiring an account: "Keep the story going. Sign up for an extra free read." I can't figure out why people use this site for publishing things.
It's simplified: people need the SEO leverage of Medium instead of running your own website and SEO optimization (it takes time). Otherwise I don't see any else advantage of Medium. For the reader, there's an advice is to use reader mode on browsers, but Medium is limiting a few _free_ articles you can read.
What a cool peek into the obscure subculture of sign-crafting!