Evocative "sorta" names have a tendency to spread misinformation when the scientific details are opaque to most people. It's not a practice that I think is okay.
Then you should probably express your displeasure to guy who picked the name :)
Seriously though, all evocative names are imperfect. Laymen always over interpret them. I don't like "quantum Darwinism" much, but if your standard is that the name of a
mathematical concept not be misinterpreted, then basically all English words are out.
