The company isn't, either. I've been waiting for Mint to kick me off their site for ages, yet all I get are emails with a subject line of "ACTION REQUIRED" asking me to log in once in a while or update my bank info. I have not logged into Mint for at least a year but this has been going on for at least four months, so I'm thinking it's not actually required.
You may not think this is such a big deal in the grand scheme of things, and you'd be right, but when the company posts blogs like this and plays a "Garsh, we're just a little old banksite" card, I get the feeling they want to be trusted and taken at face value. However, my experience is that they're just using a basic customer retention act and that it has nothing to do with reality, just like their "ACTION REQUIRED" emails.
You may not think this is such a big deal in the grand scheme of things, and you'd be right, but when the company posts blogs like this and plays a "Garsh, we're just a little old banksite" card, I get the feeling they want to be trusted and taken at face value. However, my experience is that they're just using a basic customer retention act and that it has nothing to do with reality, just like their "ACTION REQUIRED" emails.